By Dr. Andy Williams
August 5, 2014
This brief recap of the most recent evolution of search engine optimization gives readers some pointed tips for increasing search engine rank, while avoiding tactics that might negatively affect your site's Google authority. Like I said, at 126 pages, it is a very brief read, but Williams does well to pack in plenty of information.
He gets straight to the point and touches on some black hat techniques that are still being touted heavily by many SEO experts. These techniques can actually hurt your site rank, so it's important to avoid them at all costs. Williams also gives advice on cleaning up your tracks if you have used these techniques in the past and want to start over with a clean slate.
I took away several tactics to implement and found this to be a useful read. I would recommend this to anyone concerned with site rank and Google placement. I will likely read some of Williams' other books, as well.